EPRG framework: A firm having a presence in the global market has to decide the manner in which it will enter and operate there. Firms in the international. Abstract. The aim of this paper is to present the fundamental ideas behind EPRG model. They are discussed with some illustrating examples. Moreover, some. ethnocentric polycentrism regiocentrism geocentrism ethnocentric domestic techniques and personnel are considered superior polycentrism local personnel .

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It is responsible for administering following direct taxation acts passe They also know that the only way to fight price was at a global level is to have a presence of a global brand in the market place. famework

EPRG Framework

They are not interested in the market shares of just one market but keenly pursue goals of global market leadership. In general, the desirability of a particular international orientation EPRG tends to framewwork on several factors which are as follows: Advance Tax refers to paying a part of your taxes before the end of the financial year.

See all related question in international marketing management. Finally, it tries to balance both global integration and local responsiveness.

The business of the geocentric company is characterized by sufficiently distinctive national markets that the ethnocentric approach is unworkable, and where the importance of learning curve effects in marketing, production technology and management makes the polycentric philosophy substantially sub-optimal. A company with a geocentric orientation views the entire world as a potential market.

Geocentric G firms are those that consider the world as their home market.

Global marketing now takes birth. Sarah from studyhippo Hi there, would you like to get such a paper? See full list of related question in international marketing management. The basic assumption of this approach is that all human beings are alike. Answer in international marketing management. This perception mitigates the chance of cultural myopia and is often less expensive to execute when compared to ethnocentricity.


International Marketing EPRG Framework

Also called pay-as-you-earn scheme, advance tax is the income tax payabl Ethnocentric E orientation refers to home country organization. After completing my post graduation I thought to start a website where I fraemwork share management related concepts with rest of the people. Sorry, but full essay samples are available only for registered users Choose a Membership Plan.

A global firm sources its inputs from different countries with a prime concern of getting them at the lowest cost. Often there are major differences between countries in frramework region.

The environment of each market is considered while formulating the marketing strategy. The general attitude of a company’s senior management team is that nationals from the company’s native country are more capable to drive international activities forward as compared to non-native employees working at its subsidiaries. At times, the overseas buyer may give his requirements, as in the case of ready-made garments, to the firm, which then makes it and delivers it to the customer.

Geocentric approach encourages global marketing. Value chain Marketing Strategy and IT. Besides, at that time it had not accepted anywhere in the world the idea of joint ventureship or minority role in a firm.

It considers local markets, local government aspirations and competition to decide its market entry and marketing strategy.

EPRG Framework – Management Study HQ

The erstwhile multinational frameworm have now realized that they cannot survive in the world market if they do not change their orientation and objectives. No systematic marketing research is conducted outside the home country, and no major modifications are made to products. The assessee will be liable for penal int Even if consumer needs or wants in international markets differ from those in the home country, those differences are ignored at headquarters. If a return is submitted after fra,ework due date, the following consequences will be applicable: This assumption lays the groundwork for each subsidiary to develop its own unique business and marketing strategies in order to succeed, the term multinational company is often used to describe such a structure.


Customers and economies today are reaching out to cost reducing global firms. It has to be a mainstream player in the global economy. Such companies do not adapt their products to the needs and wants of other countries where they eprh operations.

What is meant by The EPRG framework in International Marketing?

It may homogenize the product for the EC. For example, it may mean giving a fur lining to the leather boots and having shoe lowers that are rugged so that the customers are able to walk comfortably on the streets in the cold European winter.

Should there be a problem in product clearance or selling in the importing country, the firm may have at times no alternative other than either to get it back or destroy it there or accept other cuts in its price.